The new Audi A1 was launched in Austria in Summer 2010. It`s concept is young, sporty, individual and dynamic with a lot of lifestyle included (compareable to the new MINI). For the promotion, there was a roadshow through the five biggest cities in austria (Innsbruck, Graz, Linz, Wien, Salzburg). On each event I did a live graffiti performance besides a testtrack for the car, some musical entertainment and a fashion-show.
Product Launch Audi A1, Austria